The Gaia Journey

Our mission is to offer jewellery that is safe, beautiful and made to last. Forever, if you may.
Jewellery shouldn’t be something you throw away after a few uses because they go green.
We believe that keepsake jewellery should stay with you, grow with you, and hold your memories for years to come...

The Brand
The name Gaia (pronounced Guy-Ya), has been part of our family journey for years.
Gaia means Mother Earth, a reminder of where we come from and the cycles of life
that connect us all. In the same way, our jewellery is designed to be worn through your life seasons, momentous milestones, and eventually passed down through your family too. Gaia is more than a name. It's a heritage.

Our Story

We are two sisters, Amy and Stella,
It began as a small family venture in 2020 at Perth City Markets.

After our time at Fremantle Markets and pop-ups at Westfield Carousel & Karrinyup Shopping Centre, we made the shift to become a fully online jewellery boutique — and it’s the best decision we've ever made.

Gaia has grown far beyond a market stall; it has become a space where our customers can shop comfortably, confidently, and meaningfully from anywhere. Along the way, we realized something important, the best pieces were always the ones made to last.
That became the heart of Gaia.

Check out how far we've come since this first photo taken on our first market day in end of 2020 :-)
Timeless, Hypoallergenic, One-of-a-Kind Keepsake Jewellery ~ for All Occasions

In a world full of costume jewellery made from unknown metals, we believe
your skin — and your story — deserves something better.
That’s why we specialize on hypoallergenic

Sterling Silver 925

It contains 92.5% pure silver, with the remaining 7.5% made up of industry’s safest, skin-friendly metals.
Gaia is kind to skin, safe for children, & designed for everyday wear without irritation.
They're complemented by premium grade real freshwater pearls,
ethically sourced and hand-selected for their exceptional quality: luminous, elegant, and truly timeless.
Not only beautiful, these material lasts for a long time.

The Brand

The name Gaia (pronounced Guy-Ya), has been part of our family journey for years.
Gaia means Mother Earth, a reminder of where we come from and the cycles of life
that connect us all. In the same way, our jewellery is designed to be worn
through your life seasons, momentous milestones,
and eventually passed down through your family too.
Gaia is more than a name. It's a heritage.

Check out our nostalgic wall earrings at Freo markets in 2021 onwards
until we grew out of it in 2024 and the below legendary Jewel Box pop up at Westfield Carousel

The Jewel Box Story

The Gaia Promise

We go the extra mile to ensure your Gaia pieces stay beautiful for many years to come, with just a little care from you.
You’ll receive a silver polishing cloth and a reusable sealed pouch with your order.
The cloth cleans your silver, and the pouch helps keep it glossy between wears.
Pearl is precious and delicate, so every
purchase includes a Pearl Care Cloth and a gorgeous suede pouch to keep
your jewellery protected and beautifully stored.
These small touches
ensure your pieces can be worn, loved, and eventually passed on —
reducing waste, avoiding constant replacements, and showing a little
kindness to Mother Earth.


Beyond Grateful

Eventhough our pop up store is now a memory, 5 years in retail has taught us a great deal of what our customers need and want.
We are thrilled to take our experiences to the next level digitally.

Thank you for being part of our journey and for inviting our jewellery into yours.
Your trust, your stories, and the way you make each piece your own mean everything to us.
We’re honoured to be a small happy part of your world.